Iba professional plant keratin protein shampoo is designed to transform your hair from dry and frizzy to smooth. Infused with the power of keratin, this shampoo nourishes and rejuvenates each strand, leaving you with straighter, shinier hair. The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Iba Professional Plant Keratin Protein Shampoo - 230 ml This shampoo helps rebuild damaged hair structure by replenishing vital proteins It helps to create a protective layer that works to prevent structural damage and assists smoothening of cuticles to retain color and moisture.It helps to reduce frizz and acts to seal and repair split ends, making hair more manageable than before. It also effectively cleanses hair and scalp with a high sulfate-free formula. Our unique formula ensures that your scalp's natural oils and moisture are retained, preventing dryness and maintaining a healthy balance. Formulated with Soy & Wheat and Corn Proteins:- Keep Hair Straight After the Keratin Hair Treatment Formulated with Keratin, Soy and Wheat Proteins for Lasting Protection. This smoothening shampoo deeply moisturizes and soothes the scalp and hair, leaving them healthy. Discover smooth, soft, and shiny hair! All hair types, whether you have straight, curly, wavy, or oily hair. Natural ingredients that nourish and protect your hair, leaving it soft, shiny, and healthy. Also gentle on your scalp and free of harsh chemicals, such as sulfates, parabens, and silicones.