SHAMPOO - HYDRATE YOUR HAIR Softens the hair & reduces breakageTames frizzy hair & boosts volumeHydrates the scalp & Reduces itchiness Our Hydrate Your Hair shampoo is formulated with Plant derived Keratin a powerful moisturizing ingredient which is a natural plant derivative. Our shampoo increases the moisture level and offers long-lasting protection for your scalp against dryness. Our shampoo also soothes damaged skin and promotes the regeneration of new tissues, resulting in a healthy and well-nourished scalp. It develops a thin layer over the surface of your strands, that helps in smoothening and bringing a bounce to them. It also helps to soften dry, brittle hair and makes frizzy hair more manageable. Lastly, it forms a protective layer over the hair, forming a natural protective barrier against the damage caused by exposure to harmful sunlight, dirt, heat, styling product and pollution. Our Hydrate Your Hair shampoo is formulated with Plant derived Keratin a powerful moisturizing ingredient which is a natural plant derivative. Our shampoo increases the moisture level and offers long-lasting protection for your scalp against dryness. Our shampoo also soothes damaged skin and promotes the regeneration of new tissues, resulting in a healthy and well-nourished scalp. It develops a thin layer over the surface of your strands, that helps in smoothening and bringing a bounce to them. It also helps to soften dry, brittle hair and makes frizzy hair more manageable. Lastly, it forms a protective layer over the hair, forming a natural protective barrier against the damage caused by exposure to harmful sunlight, dirt, heat, styling product and pollution. WHAT CONCERNS IS OUR SHAMPOO TARGETING? DRY HAIR & BREAKAGE Hair breakage has many different causes. Healthy hair depends on an inner cuticle with overlapping scales that keep your strands together. When these scales fall apart, your hair can get dry and eventually separate, leading to damage. This causes breakage, along with other symptoms, such as frizz and dryness. FRIZZY HAIR & LOW VOLUME Frizzy hair is the effect of different individual hair fibres running in multiple directions, which is why frizzy hair has a rough feel to it. Frizzy hair happens when the cuticle layer of your hair is raised, which allows moisture to pass through and swell the strands. There are essentially four primary factors that cause frizz: a humid environment, the diameter of the hair fiber itself, the level of curl, and the amount of damage. DRY & ITCHY SCALP Itching, flaking, and irritation are signs that you have dry skin -- too little of the oil that keeps your skin moisturized. Your scalp can also dry out and cause the same symptoms. WHY DOES OUR SHAMPOO WORKS? PLANT DERIVED KERATIN Plant Keratin is soybean derived protein that deeply and naturally moisturizes and conditions the hair. In addition, it provides a film forming and anti-irritant benefits to leaving the hair hydrated and healthy. BETAINE Betain is a moisturizing, anti-irritant, anti-wrinkle, anti-inflammatory, protective and smoothing active. It attracts water and maintains cell water balance and protects cellular macromolecules from external disturbance. It moisturises hair and strengthens hair fibres to make hair naturally shiny and more elastic. It also protects the scalp. LIQUID SULFOSUCCINATE Formulated with sulfosuccinate derived from vegetable sourced, our shampoo offers very mild yet efficient cleansing. It does not aggress the scalp like harsh surfactants would and naturally promotes a soothe scalp and healthy hair roots HOW TO USE OUR SHAMPOO?