Ingredients are essential because your pet’s skin is far more delicate than human skin and so it is more easily damaged by harsh chemicals in their shampoo which is why HYPONIC Hypoallergenic Shampoo is formulated using only mild and safe, natural cleansing ingredients that have been dermatologist tested and proven safe. This gentle cleanser is formulated with olive, sunflower and jojoba seed oil for a silky soft coat including green tea extract and aloe vera for deep, healthy hydration. Perfectly balanced to nourish and clean, HYPONIC Natural Therapy Dog Shampoo delivers exceptional moisture and softness to skin and coat to lock in hydration as it deodorizes, absorbs and lifts excess oil and impurities. The long-lasting clean and pleasant hypoallergenic fragrance, created by expert perfumers, leaves your furry friend looking and smelling like he just stepped out of a professional grooming salon!(Please note: HYPONIC Hypoallergenic Shampoo, Unscented is recommended for pets, pet parents and grooming professionals extra-sensitive to fragrance.) The use of pure and safe ingredients is HYPONIC’S top priority and we strive to develop safe and innovative products with only the finest quality ingredients for the better health of your pet.